executive team
Susie Violet Ward
CEO AND CO-FOUNDER
Susie Violet Ward is a Financial Analyst with a background in Accounting with a strong interest in Bitcoin and the environment. She has authored several research articles on the benefits of Bitcoin Mining and its advantages for the future of renewable energy.
Freddie New
CHIEF POLICY OFFICER & CO-FOUNDER
Freddie began his career as a lobbyist, moving into law two years later. He has provided paytech and Bitcoin industry expertise in submissions to HM Treasury, the FCA, HMRC and to Parliamentary committees, in connection with his work in the payments sector and as co-founder of ICDEF, a cryptocurrency research platform.
Cristina Llamas, Ph.D.
CHIEF OPERATING OFFICER
With over 25 years of professional experience, she has been a founder, CEO and formerly a Google senior executive. She has worked as a management consultant in 5 continents and holds a Ph.D. in aerospace law. Cristina is the co-founder of Women of Bitcoin.
Nick Bowick
CHIEF MINING OFFICER
Nick Bowick has worked on some of the UK’s most complex engineering projects. He understands the importance of applied technology in real-world systems and sees the potential to leverage Bitcoin to solve some of the UK’s energy challenges.
Russell Rukin
ENERGY & MINING STRATEGIC ADVISOR
Russell started his career in architecture & design followed with a freelance career for national and global clients in illustration and communication. This foundation was useful later in his career as he taught the next generation of innovators engineering and design. As a dedicated environmentalist Russell has become a strong bitcoin mining advocate, which he sees as a perfect partner to help grow the UK’s renewable energy infrastructure.
Matt Hall
HEAD OF EDUCATION
Bringing a wealth of experience in education to the table, Matt is deeply passionate about introducing the revolutionary potential of Bitcoin to the next generation. His extensive background in education is the perfect platform to empower young minds and help them navigate the dynamic landscape of digital finance.
strategic advisors
Jennifer Ewing
STRATEGY & MEDIA ADVISOR
Jennifer has two decades of experience in emerging and frontier capital markets, where she worked with institutional and family office investors in San Francisco, New York and London at ING Bank, Dresdner, Wood & Company and Cap Connect.
She is also Head of Strategy at The Centre for Digital Assets and Democracy.
Jennifer is a regular TV/radio commentator on US politics and financial liberty for BBC, Talk TV, GB News, Times Radio and Al Jazeera.
Daniel Prince
NETWORKING ADVISOR
Daniel left the financial industry 4.5 years ago to travel through Asia, Europe and North America with his wife and 4 young children. He is a published author and the host of the ‘Once Bitten’ Podcast with a mission to help educate as many people about bitcoin as possible so that they can gain financial freedom.
Rachel Geyer
MINING ADVISOR
Rachel is the Chair of the European Bitcoin Energy Association, driving sustainable integration of bitcoin mining into Europe’s energy systems. She is also Vice-President of Terahash, a leading Bitcoin mining service provider, where she advocates for mining’s role in energy efficiency and grid stability. A co-founder of Les Femmes Orange, Rachel promotes Bitcoin education, particularly among women. With international experience across China, Dubai, South Africa, and Germany, Rachel brings a global perspective to her work in the Bitcoin and energy sectors. Her expertise and leadership make her a key voice in advancing Bitcoin’s role in energy innovation.